Case study · Sift

Nobody at Sift waits for the website any more. They just ask.

Sift builds telemetry software for teams that test and fly hardware. Their team now changes the website by asking for it in plain words.

333 changes shipped in seven weeks

5 people now change the site. It used to be one.

29 changes in one day, at the busiest

Before

One person, one queue

Four asks, one queue

Every change went through Jack, their Webflow developer. A blog post, a headline tweak, all in the same queue while he’s building a separate page.

Everyone else had a reason and no route. The head of design had brand notes he couldn’t build; the copy lead had wording that was right and unshipped.

After

Five people, no queue

Five asks, straight through

Now they just ask. The head of design sends a Figma frame and the page is built to it. The copy lead sends four words; they’re live before lunch.

No tickets. No waiting on Jack. Nobody learns Webflow.

One task, in detailSeven charts

Rebuilt from screenshots into working code

Live panel STREAMING

One of the seven visualizations running live at 120fps, mouse scrubber included.

Russ, Sift’s head of design, wanted the product page to show the real application. All he had were flat screenshots.

What shipped were live charts that fill the panel, scale with the browser and answer the mouse. The time series streams, the table scrolls, the map marker runs its lap.

Within 1.4% of his own screenshots. Measured, not eyeballed.

7 redirects from Russ while it was built. Every one is in the shipped version.

Same day

One Sunday on Sift’s live site.

07:29A navigation change went live across the whole site, four smaller fixes riding the same publish.

12:10A brand-new phone-hero render was live — Russ sent the file at 08:52, and it was resized, staged with a before/after, approved, and out before lunch.

17:26The demo-booking flow was on every blog post, tested end to end — form, calendar, tracking.

Where it landed

Seven weeks. 333 changes. Five people asking instead of one.

A home page rebuiltThree product pagesSeven live chartsA careers pageA demo modalA booking flow

And Jack back on the development work he was hired for.

Your whole team already knows what the site should say. Give them a way to say it.

Try it for 30 days

30-day trial

Bring your backlog. Watch it clear.

Real requests on your real Webflow site, starting the day you add the channel. Taking 3–5 companies this wave.

Try it for 30 days See the features

$3,990/mo flat after Unlimited tasks Cancel anytime